I’m a product design leader with over two decades of experience building systems that connect creativity, commerce, and community.
My work spans consumer products, developer platforms, enterprise tools, advertising, and complex product ecosystems. I’ve led design initiatives at companies like Roblox, Twitter, and Facebook, helping teams turn ambiguous problems into clear product direction and experiences that scale.
I’m most at home solving complex problems through systems thinking, clarity, and collaboration — partnering with product, engineering, research, and data to understand the problem, establish direction, and design products that scale with purpose. Beyond the work, I care deeply about mentoring designers and strengthening design culture.
My principles
Clarity comes first.
Great design does the thinking for the user — solving problems through visuals, interactions, and intent. When people understand what to do and why, they trust the product.
Design aligns teams.
Inside a company, design’s role is to bring clarity and alignment around what problem we’re solving and how we’ll solve it.
Design is how it works.
It’s not about decoration or one-offs; it’s about systems that connect, scale, and endure. When we get that right, everything else follows.
My approach
I approach design by first understanding the system around the problem. How do the pieces connect? Where does complexity come from? What are people actually trying to accomplish, and what constraints are shaping the experience?
From there, I work closely with product, engineering, research, and data to establish a shared understanding of the problem and a clear direction forward. I use systems thinking to connect individual experiences to the larger product — balancing user needs, business goals, and technical realities without losing sight of how it all fits together.
I stay hands-on throughout the process, using flows, prototypes, and design exploration to make ideas tangible and help teams make better decisions.
I believe the best design feels inevitable. When complex systems appear simple, when products anticipate intent, and when the experience just makes sense — that’s when design quietly succeeds.
Beyond the work
I’ve called San Francisco home since 2001, though I’ll always be a Seattle native at heart. I love traveling, raising my daughter, and supporting the Filipino community when I can.
When I’m not designing, you’ll find me mountain biking, drawing, playing guitar, or exploring San Francisco’s neighborhoods — one restaurant at a time.
