Fox Sports
DESCRIPTION:
A major player in the sports broadcast arena, Fox Sports needed to improve their online presence for their national and regional online brands. I was part of the creative team at the Code And Theory SF office that created many, many rounds of visual design directions. The new look website was developed by Fox’s internal team and successfully launched in December of 09.
AGENCY: Code And Theory PROJECT: visual design
Hip Hop DX
DESCRIPTION:
Hip Hop DX is one of the internet’s oldest and most popular sites for all things of the hip hop culture. I worked as part of the creative team at Code And Theory SF to come up with a new look for their website. I contributed in the initial visual design stage but my sole duty was to design all the subsequent pages, working closely with the client to get his vision of the website pixel perfect.
AGENCY: Code And Theory PROJECT: visual design
InDecision 2008
DESCRIPTION:
InDecision 08 was an e-card builder created for Comedy Central while working at Code And Theory. The application allowed users to create, share, and print their own cards. I created the Information Architecture and initial design direction that lived on the Comedy Central website during the 2008 Presidential Election.
AGENCY: Code And Theory PROJECT: information architecture & visual design
MobiTV
DESCRIPTION:
MobiTV is a company that provides television for your handheld device. Code And Theory was/is hired to create interactive experiences that would span across multiple platforms.
As a creative team member at Code And Theory’s SF Office, I designed interfaces and demos to present to the client.
As a creative team member at Code And Theory’s SF Office, I designed interfaces and demos to present to the client.
AGENCY: Code And Theory PROJECT: visual design
Avastin
DESCRIPTION:
Think beyond the tumor…
Eveo Inc. created an interactive presentation for Genentech’s pharmaceutical drug Avastin.
This presentation was targeted for doctors and sales persons in the medical field and helped educate them about the cancer fighting drug. The project included flash video that triggered flash animation to sync with the interactive presenation.
Eveo Inc. created an interactive presentation for Genentech’s pharmaceutical drug Avastin.
This presentation was targeted for doctors and sales persons in the medical field and helped educate them about the cancer fighting drug. The project included flash video that triggered flash animation to sync with the interactive presenation.
AGENCY: Eveo Inc. PROJECT: interactive flash & video
Keystone Light
DESCRIPTION:
Always Smooth…
I was hired by Trinity Inc. to help with the redesign of Keystone Light. I created visual solutions for the box packaging and can design. The clients eventually chose one of my design directions and was later tweaked during the revision rounds. The full designs can be seen at your local grocery store or at Keystone Light’s website.
I was hired by Trinity Inc. to help with the redesign of Keystone Light. I created visual solutions for the box packaging and can design. The clients eventually chose one of my design directions and was later tweaked during the revision rounds. The full designs can be seen at your local grocery store or at Keystone Light’s website.
AGENCY: Eveo Inc. PROJECT: packaging and print design
Zima
DESCRIPTION:
Zomething Different… Zima, the popular clear malt beverage from the early 90’s has reinvented itself and needed a refreshing new packaging design for its new flavors.
As part of the creative team at Trinity, Inc of Berkeley, CA, the objective was to redefine the entire look of the brand without losing touch with its core consumer base.
As part of the creative team at Trinity, Inc of Berkeley, CA, the objective was to redefine the entire look of the brand without losing touch with its core consumer base.
AGENCY: Trinity Inc. PROJECT: packaging design, branding
Other Projects
Seal – “Soul” Brightcove Player
HP Vivienne Tam
Dr Pepper Banner Ad
