WELCOME

Thank you for visiting my online portfolio. I am available for freelance, part time, and full time work. If you have any questions about my availability or hiring for a design position, please don’t hesitate to contact me via email @ tony@tonypaves.com

Thanks again for visiting!

Contact Me
T: 1 415 666 3230
M: 1 415 730 9409
pdf resumé
Corporate Work
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ABOUT ME:
I am a San Francisco-based visual designer who excels in print, web, interactive, and motion graphics design. I am currently available for freelance and full-time design positions.

Mix Master Mike

DESCRIPTION:

I was lucky enough to work with and design a website for the legendary scratch DJ, Mix Master Mike. After convincing the client that a flash website was not needed, I concentrated on the initial concept of a side-scrolling website. I created the IA and visual design of the entire website. My good friend, Adam Chromicz, developed the site using jquery, ajax, php and “magic”.

PROJECT: web, visual design

Fox Sports

DESCRIPTION:

A major player in the sports broadcast arena, Fox Sports needed to improve their online presence for their national and regional online brands. I was part of the creative team at the Code And Theory SF office that created many, many rounds of visual design directions. The new look website was developed by Fox’s internal team and successfully launched in December of 09.

AGENCY: Code And Theory PROJECT: visual design

Hip Hop DX

DESCRIPTION:

Hip Hop DX is one of the internet’s oldest and most popular sites for all things of the hip hop culture. I worked as part of the creative team at Code And Theory SF to come up with a new look for their website. I contributed in the initial visual design stage but my sole duty was to design all the subsequent pages, working closely with the client to get his vision of the website pixel perfect.

AGENCY: Code And Theory PROJECT: visual design

InDecision 2008

DESCRIPTION:

InDecision 08 was an e-card builder created for Comedy Central while working at Code And Theory. The application allowed users to create, share, and print their own cards. I created the Information Architecture and initial design direction that lived on the Comedy Central website during the 2008 Presidential Election.

AGENCY: Code And Theory PROJECT: information architecture & visual design

MobiTV

DESCRIPTION:

MobiTV is a company that provides television for your handheld device. Code And Theory was/is hired to create interactive experiences that would span across multiple platforms.
As a creative team member at Code And Theory’s SF Office, I designed interfaces and demos to present to the client.

AGENCY: Code And Theory PROJECT: visual design

Avastin

DESCRIPTION:

Think beyond the tumor…
Eveo Inc. created an interactive presentation for Genentech’s pharmaceutical drug Avastin.
This presentation was targeted for doctors and sales persons in the medical field and helped educate them about the cancer fighting drug. The project included flash video that triggered flash animation to sync with the interactive presenation.
AGENCY: Eveo Inc. PROJECT: interactive flash & video

Keystone Light

DESCRIPTION:

keystone

Always Smooth…
I was hired by Trinity Inc. to help with the redesign of Keystone Light. I created visual solutions for the box packaging and can design. The clients eventually chose one of my design directions and was later tweaked during the revision rounds. The full designs can be seen at your local grocery store or at Keystone Light’s website.

AGENCY: Eveo Inc. PROJECT: packaging and print design

Copeland Entertainment

DESCRIPTION:

The people at the Mix Master Mike/Beastie Boys camp contacted me to create a website for a new artist management & booking agency that features some of the biggest scratch DJs in hip hop music. I created the logo, website, and teaser video to appeal for the hip hop audience, as well as the corporate music audience.

PROJECT: website, identity, motion graphics

Opticlash 2

DESCRIPTION:

Jacob at Punch-Drunk Productions asked me to create some visuals for his event called Opticlash, a VJ competition sponsored by the Seattle International Film Festival. The event places dueling VJs in a head to head battle, something that is popular in the European dance scene, but is just emerging here in the States.

PROJECT: motion graphics

Fuzzy Lounge Recordings

DESCRIPTION:

fuzzy_lounge

Fuzzy Lounge Recordings is a music collective/label that caters to the music culture with the objective of gaining recognition for the artists and distributing their music.
They also provide a mobile DJ service to the businesses in the Pacific Northwest, creating the audio backdrop to corporate events.

PROJECT: identity, website, print design

Natural Progression DJ Agency

DESCRIPTION:

nat-progression

Natural Progression is a boutique Seattle-based DJ Agency that provides international DJ talent to the North American dance music market. Some of their client list include DJ’s Jody Wisternoff, Reid Speed, and the Flash Brothers.

PROJECT: website

Zima

DESCRIPTION:

zima

Zomething Different… Zima, the popular clear malt beverage from the early 90’s has reinvented itself and needed a refreshing new packaging design for its new flavors.
As part of the creative team at Trinity, Inc of Berkeley, CA, the objective was to redefine the entire look of the brand without losing touch with its core consumer base.

AGENCY: Trinity Inc. PROJECT: packaging design, branding

Punch Drunk Productions | KMFDM

DESCRIPTION:

punch

Punch Drunk Productions asked me to create a logo animation for them and the band KMFDM to appear on the band’s 20th anniversary DVD.

PROJECT: motion graphics

Wild 94.9fm

DESCRIPTION:

wild_949fm

An HTML email piece for WiLD 94.9fm, a bay area hip hop radio station, that was sent out via COG1 email database. A fun little project that used video and animation to entice users to sign up to win tickets for clubs and concerts.

AGENCY: COG1 PROJECT: interactive flash

_root//

DESCRIPTION:

_root

Bigger, Faster, More. _root// is a conceptual motion graphics video about the effects of technology on our society and culture. Using archived footage as well as original video and photos, I used a cut and paste method along with an original soundtrack to create a frantic montage to help illustrate the concept about the perils of technology.

PROJECT: motion graphics

seVIIn

DESCRIPTION:

seviin

A motion graphics animation describing seven traits of a personal paradigm. The animation is synced with the audio track that I created and helps tell the brief story of seven things that I find important in this journey of life. and it gives the viewers some eye candy.

PROJECT: motion graphics

Element Seattle

DESCRIPTION:

element

I worked as the in-house designer for club Element, one of Seattle’s top spots for electronic music from 2004 – 2007. I was in charge of creating and maintaining all promotional material. This included flyers, posters, email newsletters, print advertising, website design and maintenance.

PROJECT: website, print design

Other Projects

beatcollision21

Beat Collision vol 2

beatcollision

Beat Collision vol 1

Seal – “Soul” Brightcove Player

brianasher

Brian Asher

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